Our Services

Search ads are one of the most efficient methods of driving visitors to your website. Whether your goal is a lead, a sale, or a visitor, we will focus on conversion metrics according to your stated goals. Our turnkey services include everything you will need to increase your online revenue, and we will have you up and running within a week.Keywords: Every successful search ad campaign begins with a great keyword strategy. Our team will use industry-leading tools to research and develop a custom keyword plan for you. Specifically the best keywords, match types, segmentation, as well as negative keyword lists will help us strike the perfect balance between quality and volume. Additionally, we will work to ensure the correct audience is targetted across various demographics, language, devices, location and more.Form Tracking: Working with your team we will set up conversion tracking on your confirmation page so that the performance of each campaign can be tracked and optimized. It is paramount to understand what is working and that specific goals are being met so that your ad spend is as efficient as possible.Creator Sponsorships: We take great pride in our curated creator pool, from which we can suggest and connect the best creator to fit with a client's media or growth campaign. We liaison directly with each creator, and ensure that the execution of all deliverables are completed on schedule, and up to the expected standard of quality. We supply end-of-campaign reports which comprehensively communicates the efficacy and impact of a campaign, along with optimization suggestions for future campaigns, which can be integrated effortlessly into future campaigns at the client's discretion.

Custom Landing Pages: Instead of just sending your campaign visitors to your main webpage, we will create custom landing pages tailored to each campaign. This ensures a smooth transition for search visitors so that their user experience is of the highest quality. Delivering the information and services that the visitor is expecting substantially reduces the bounce rate. Beyond custom landing pages, we can include multivariate, A/B testing of landing pages to ensure the utmost of efficiency.Ad Copy: Our writers will create ad copy for your campaigns from start to finish. The headlines and descriptions are just the beginning. While you may not know what callouts, call, location, snippets, promotion and sitelinks extensions are, let alone which are right for your campaigns, we do and we will put our knowledge to work for you.

• Chevron Down

Sales Development Management

Our customers receive active ad spend campaign management. The optimization process is fundamentally based on data-driven statistically significant trends. This philosophy is applied across keyword strategies, ad testing, bid amounts, extension testing as well as for adjusting device bidding, ad/campaign schedules, demographics, location geo-targeting and audiences.Core to our optimization is never taking our eye off your target cost per acquisition (CPA) amount. This key success factor (KSF) will be what we measure all of our performance against. We will work to lower the cost per click (CPC) as well as increase the click through rate (CTR) of search ads by utilizing all of the optimization data at our disposal. We will raise and lower the bids on ads to deliver a balance between volume and quality while achieving your target CPA. The stated goal is to maximize conversions while maintaining the CPA.

We recognize that the CPA is dynamic as your business evolves. As your offer changes, or as your customer lifetime value (LTV) changes, simply let us know and we will work with you to adjust all relevant ad copy, and tweak all of the optimization settings in the campaigns.You can pre-load ad spend credits on your credit card, or by bank transfer. To ensure that your campaign does not go down due to an expired credit card, daily limit, credit limit or some other odd reason, we will utilize our corporate cards directly to absorb the search ad spend. We have seen many campaigns go offline due to client credit card issues and we want to remove the needless downtime to ensure your success.Delivering value to all parties in the eco-system is our primary goal. Without value, there is no validation.

• Chevron Down

Our Expertise

Our team has decades of e-commerce and digital marketing experience in delivering relevant users to online businesses where a mutually beneficial relationship can flourish. We strive for adding value along every step of this experience. SpendMedia is an ad spend and creator activation management agency headquartered in Vancouver, Canada. Our focus is on search ad spend management and other services that focus on visitor ad conversion rates.We offer our clients a dedicated account manager approach. While your campaign may be managed by a team and your dedicated account manager will be your single point of contact to ensure personalized service. Our team is entirely Canadian while our clients are located throughout North America and Europe.

• Chevron Down